Every accounting firm needs a client newsletter. They help you keep in touch with clients, and referral sources and can even introduce your firm to new prospects. They also help you remain top of mind with your clients and are the ideal forum to promote your full range of services.
Newsletters help build loyalty and promote your brand. While they won’t directly lead to an engagement or ‘sale’, they often pave the way. When surveyed, clients often suggest one of the main reasons why they changed accountants was a lack of communication so newsletters are an important part of an accountant’s marketing arsenal.
The time and cost to produce an in-house client newsletter can be prohibitive which is why we offer accountants a range of newsletters including:
- On The Money (Quarterly Newsletter)
- Tax Time (Annual Newsletter produced in June each year)
Newsletter content is critical and clients don’t want a boring tax newsletter full of the latest tax cases and rulings. They want to know how to grow their business, their profits and their wealth. The want marketing tips not a Masters of taxation.
The annual Tax Time newsletter is published in June every year and contains details of the latest Federal Budget together with articles on marketing, business automation tools, new software programs, tax planning and business growth strategies. It also includes tax return checklists for both individuals and businesses and is customised with your firm logo and contact details. Click here to view a sample of the annual Tax Time newsletter.
The cost of the newsletter is $220 and to order the newsletter simply complete your details below and click on ‘Order Product’. We will then contact you to obtain your logo. Or you can just email us your logo and what details you would like to include in the header (address, postal address, email address, website address, etc.)